I'm not sure how I discovered him, but nevertheless I did, and I've been reading his marketing books. You should, too.
All of his books are titled No B.S. Sales Success the Ultimate No Holds Barred Kick Butt Take No Prisoners...Guide" For an example, here the complete title of one, so you can get the idea: No B.S. Sales Success the Ultimate No Holds Barred Kick Butt Take No Prisoners & Make Tons of Money Guide."
Dan Kennedy is a guy who claims to be rich (probably is) and made it with his talent for writing ads, giving marketing seminars, and direct mail. He enjoys telling stories about how he is so much in demand that he doesn't read or answer email, only talks to people who have pre-arranged the telephone call with his gate keeper, charges a big fee for his advice as well as demands a participation in the profits of the sales increase, etc.
But I forgive him for his egomaniacal behavior because his advice and his methods have value to me, and they will to you, too.
So far I've read three of his books. I have no idea how many more titles there are, but I'll bet there are at least three more. I've bought mine at Half-Price Books for about four bucks a piece.
BILL CHERRY, REALTORS
DALLAS
OUR 44TH YEAR SELLING AMERICA!
214 503-8563
1-800-314-7110
Thanks for the information - Your post is very consice & helpful!
Best, Dan
I'm a member of Dan Kennedy's Inner Circle. (whooo, whooo).
He has fantastic information. But be warned. He practices what he preaches. i.e. you will get snowed with ideas, offers, campaigns, etc. He has some phenominal programs for mortgage officers, RE brokerages, home inspectors, etc.
He is a big proponent of direct marketing. And he has finally gotten on board with the internet. So if you hate all the in-your-face, don't miss this offers, you'll hate Kennedy.
However, his core students are outstandingly successful, as is he.
I found him through a book I bought at Kinkos a few years back. He gives great advice.
Dan and Mike
Thanks for joining in with your comments.
The guy is definitely ADHD, so I'm not surprised that he snows anyone who'll listen with ideas. I've been thinking about tip toeing into his web site to see if I'll be able to stand the barrage.
Bill
You got the egomaniac thing right, him and glazer both.
Some great ideas for sure, but no different than material
presented in Jay Abraham's Secret Wealth stuff in that
they look outside of field to see what other fields are
successfully using.