BILL CHERRY'S GREATEST DALLAS PARK CITIES REAL ESTATE BLOG: Marketing Tear Downs in Dallas: An Interesting Approach

Marketing Tear Downs in Dallas: An Interesting Approach

Oft times I wonder what was going on in someone's mind that preceded and caused their decision and actions.

In Dallas, we have a handful of real estate companies that primarily list and sell estates, and most of those estates are in an area called the Park Cities. 

Frequently, one of these companies will list an outdated home that is on a valuable lot.  Rather than give prospective buyers a chance to decide for themselves, the MLS listing will not show a photo of the home, but will give the dimensions of the rooms, etc., then announce that the "value is in the lot," and further refuse to allow potential buyers to even see the inside of the home.

I notice that many of these fail to find a buyer.  The listings are renewed, then renewed again and again.  Nothing changes.  In my view it's a true example of the Pollyanna; Pollyanna of the agency and Pollyanna of the owner.

Recently I came across a listing on such a piece that had expired several months back and had not been renewed.  I had a client who I thought would buy it, so I dropped a note to the owners asking for the listing.

The following day the phone rang.  It was the woman who, with her husband, owned the property.  Very obtusely, she told me to take them off of my mailing list.  "Sure, I said.  Be glad to. What's your name and address?"

"Darned," she had to have thought.  It hadn't ocurred to her that she was going to have to tell me who she was.  She had gone to great efforts to make sure her phone number was blocked from Caller ID.  But without telling me who she was and what her address was, she realized there would be no way for me to remove her from my mailing list.  So she told me, then slammed the phone down.

There isn't a list.  There was only going to be one letter pertinent to her particular property, and she had already gotten it. 

So I won't be the one who sells it.  I won't even try, even if she relists it.  And we already know the company it had previously been listed with couldn't sell it. 

What's the property look like?  I'd love for you to see it, but like I said, they've decided it's a tear down so there is no picture. 

Where does my caller live these days?  You guessed it.  She and her husband live in the tear down.

 

3 commentsBILL CHERRY • July 29 2008 06:47AM

Comments

Bill,

I'm convinced competence is finite, and after the exponential growth in the industry, of the last two decades, it's getting hard to find!

On the other hand, is this a problem with MLS rules? Years ago I bought our beloved lake home after it had not sold for 18 months because the MLS insisted it was a duplex, not lake property, that it was on a 66 by 132 foot lot while riparian rights gave it a acre!

Bill

Posted by William J Archambault Jr (The Real Estate Investment Institute ) over 3 years ago

Hi Bill... It's always such a treat to deal with charming and friendly homeowners who treat us with respect when we are trying ti help them achieve their objectives.  Too bad you didn't have that experience this time!  Why do people choose to behave so poorly?

Posted by Steve Shatsky - Dallas Real Estate & Short Sale Specialist (214)213-0340 (Prudential Texas Properties) over 3 years ago

Sounds like this will truly be an "estate" property.  After they are both dead and gone, maybe the children will be more reasonable.

Posted by Lorrie Semler, Keller Williams: Addison TX Real Estate Specialist (www.LorrieSemler.com, 972-416-3417) over 3 years ago

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