Looks Like Gov. Abbott Created a Mess

Texas Governor Greg Abbott

 New Brokerage Advertising Rules on the Horizon

Governor Abbott Has Signed SB 2212

SB 2212 makes changes to the regulations governing advertising for real estate brokers and sales agents.  

It removes the current requirement that the advertiser be identified in each advertisement as a broker or agent, and clarifies that an advertisement is misleading if it fails to include the name of the broker, or if it implies that a sales agent is responsible for the operation of a brokerage. 


Effective September 1st, the Commission may not require license holders to include the term broker or agent, or a reference to the Commission, or the person’s license number in the person’s advertisement. The change in emphasis regarding these advertising policies highlights the critical importance of proper and timely delivery of the Information About Brokerage Services (IABS) form and the Consumer Protection Notice disclosures. 


Comment balloon 5 commentsBILL CHERRY • July 05 2017 06:29PM


What is the logic behind changing the regulation? Who does it help and who does it hurt?

Posted by Dave Halpern, Louisville Short Sale Expert (Keller Williams Realty Louisville East (502) 664-7827) 7 months ago

Hi Don, and yes what is the logic in this?

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) 7 months ago

It sounds like Governor Abbott has bowed to the whims of third parties, who do real estate advertising, but are not licensees.  I can almsot small Z & T all over this.

Posted by Myrl Jeffcoat, Greater Sacramento Real Estate Agent (GreatWest Realty) 7 months ago

What brought this all on Bill?  Why the changes?

Posted by Anna Banana Kruchten CRS,CRB, Arizona's Top Banana of Real Estate! (Phoenix Property Shoppe) 7 months ago

Nothing is surprising to me anymore that happens in Texas. The deregulation mania which is for the sake of deregulation is bunk.

Posted by Joe Pryor, REALTOR® - Oklahoma Investment Properties (The Virtual Real Estate Team) 7 months ago

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