Shopper Waiting for the Checkout Station to Open
Walmart, Target, Home Depot and Sears all have one thing in common. Their upper management, store designers, inventory buyers and store managers have their idea of a business formula in the wrong order of importance.
The primary component of any business is, What can I do to take the most money from the customer and put it into my cash register, and do it at the least cost of goods sold?
Walmart is complaining about gross sales/profits per store dropping. Yet, the customer can't depend on each store carrying the same inventory and it being placed similarly on the aisles and shelves of each store.
Or how about this? Rather than do all stocking during the twilight hours, during the day, they have stockers blocking access to the stuff the store wants to sell. "Guess I'll pass that by," the guy pushing the cart thinks.
And the list goes on. They add up to stores that don't reach their gross sales potential.
But the major problem consumers find is the one that is the most perplexing. If you want to move the customer's money from his pocket to your cash register, the most important way to do it is to not make him have to stand in a line
Yet, the store managers think it is a badge of their superior management agility to operate with as few cashiers open as they can.
The point is, how many potential customers choose to pass up shopping in a store and go elsewhere because their mind pictures two cash registers open rather than six, and the lines waiting to check out will surely be long?
Have you ever seen the person who is the store manager properly identified for customers, and seen him/her walking the store, overseeing and analyzing the significance of the activity and interacting with customers?
So how does this apply to real estate sales?
Selling agents are not interested in a seller's whims, i.e., that the listing can only be shown after 24 hours notice, or the selling agent and her client must be accompanied by the listing agent, or being forced to say to their client on a highly overpriced listing, "Well, you can always make an offer."
Selling agents prioritize. They naturally put the best priced, easiest to show, easiest to work with listing agents, etc., at the top of their showing list to their client.
If the Listing Agent and his client are obstructionists, it instantaneously becomes harder for a buyer's money to change to their pockets.
BILL CHERRY, REALTOR