An electric service company, Milestone Electric, has popped up in the Dallas-Fort Worth Metroplex within the past few years.
It has grown into a large company. And it must have an enormous marketing budget because of its many TV and radio ads.
Yesterday afternoon, I was driving east on Northwest Highway near the Buckner exit. Two ladies in a small car had a flat tire and had pulled off of the road.
The big Milestone Electric truck was parked in front of them, and the uniformed electrician was changing their tire.
My guess is that a lot of those of us drove by and saw that act of good citizenship will use Milestone in the future, who might not have as a result of having seen and heard their TV and radio ads. I'm one of them.
BILL CHERRY, REAL ESTATE BROKER
Dallas – Park Cities