Recently a number of Dallas media sales people have contacted me. They want to convince me that buying into an advertising program with them will bring my message to the Multitudes, and that our business will dramatically increase.
By shear accident, in all but one case, I have found that each of them is advertising his own home as a For Sale By Owner. Of course they don't know that I've stumbled upon the truth. They do know that I have declined to do business with them.
I wonder if they will ever figure out the reason why?
Loyalty is very important in establishing and maintaining relationships. Odd how few salespeople ever learn and practice this.
And then there's the Yellow Page ad. This past season I purposely used a special phone number for my Yellow Page ad so that I could measure the response. The twelve month contract period ends in December. Two calls have been generated by that ad during the past eleven months. Both were from people soliciting me for business. Of course you can't stop a Yellow Page ad mid-contract. You're stuck for a year.
I won't be buying any more Yellow Page ads. That medium I am now convinced is a total dinosaur.
Bill, What medium did you pass on, and did you pass before or after you found them out?
I agree that certain types of sales, the salesman needs to demonstrate a little reciprocity. It only makes sense.
Bill Roberts
Bill, my contract with AT&T Yellow Pages expires at the end of December. I will not be using anyone's version of Yellow Pages again.
I don't care if the media salesman tries to sell his home FSBO. I just don't want him telling me that with his help I can convince the public to list and sell with me....especially when he has not been honorable enough with me to say that he's a FSBO kind of guy.
Bill