One part of Dallas where the more expensive homes are located, has developed the most arrogant approach to sales. I wonder where these people's heads are.
The MLS listing instructions more frequently than not read like this: Listing agent must accompany all showings. Appointments must be made 24 hours in advance. Owner's baby naps between 2 and 4 so no showings can be scheduled then. Please do not request showings on weekends or before 11 AM or after 4 PM.
I see these listings expire and renew over and over for months. No one seems willing to grasp that it could easily be because they are not accommodating the prospective buyer, and quite frankly, in sales, the one with the money to buy is the one who is supposed to trump.
So what useful purpose accrues by expecting the guy with the prospect to deal with the schedule of the listing agent as well as the unreasonable demands of the seller?
Exactly what does the listing agent accomplish by being at the showing other than 1) getting in the way 2) offering a subtle but obvious insult to the showing agent and the client that the listing agent is there to keep them from stealing or breaking something and 3) interfering with the rhythm of the showing agent's sales presentation?
So to reevaluate this scheme, let's do this. When Mr. Sewell initiates a similar plan in the sales departments at Sewell Lexus, Sewell Infinity, Sewell Cadillac and Sewell Hummer, go for it.
Until then, the way the million buck home should be presented and sold is no different than the way the Century 21 agent presents and sells the hundred thousand buck home.
BILL CHERRY, REALTORS
DALLAS
Our 43rd Year Selling Texas
214 503-8563
