For the majority of my life I've been a voracious reader.
When we were children just learning to read, we were introduced to what was the first free public library in Texas, Galveston's Rosenberg Library. There was a wonderful children's librarian there, Miss Emma Lee, who devoted her time and talent to showing Galveston kids the wonders of a library, and the pleasures of reading.
I've never been much for novels. Instead, I read about people, places and events. And I read self-improvement books. Frankly I'm interested in what makes people tick, and what I can do to make me tick better.
Harry and Christine Beckwith have spent most of their adult life dreaming up advertising and marketing schemes. With that came speeches on how to do it, and from that came several books that tell it to those who weren't invited to hear their talks.
Their latest one is titled You, Inc. Now for whatever reason, that's not an original title. There appear to be several other books published in the past with the same catchy name. Nevertheless, this one's worth reading.
Those interested in the components of marketing and selling, if they pay careful attention to the lessons and explanations talked about in You, Inc. they are sure to find new meaning in how to sell -- first yourself, then your product or service.
The book cost about $24 and you can already find used ones on Amazon.com. Get a copy, read and study it, then savor it. Let us know what you think.
DALLAS
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Our 43rd Year Selling Texas
