BILL CHERRY'S GREATEST DALLAS PARK CITIES REAL ESTATE BLOG

Our Job Is to Get the Money,

 

I am often annoyed when I find myself standing in the checkout line at the grocery store or at, say, Home Depot or Lowe's.

 

The problem is usually the same:  The store manager does not have enough lines open to handle the number of buyers.

What gives there? 

 

Or how about aisles at the store that are hazard zones because shelves are being stocked during business hours?

 

The primary reason for a business is to get the customer's money from the customer's pocketbook to the store's.

 

I don't know much about the retail business, but if I believe if I were running one, I would do my best to make certain everyone who worked for me knew how to run a cash register.  Never mind, she was hired to stock or to manage a department or work in the office.

 

Stocking isn't as important as taking in money.  Posting the general ledger isn't as important as taking in money.  Being the store manager isn't as important as taking in money.

 

We do the same thing in the real estate business.  We have multiple people  assistants who are not licensed to sell.  What's that all about?  It's about knowingly creating an inconvenience for our business' clients and potential clients.

 

It's about not fully understanding that taking the money from one person to put it into the pocket of another person doesn't work well if it requires it to happen at our convenience and not at the convenience of the person who wants to spend it.

 

BILL CHERRY, REALTOR

Since 1966

Dallas

214 503-8563

web

 

 

 

 

 

Comment balloon 2 commentsBILL CHERRY • May 15 2017 01:07PM
Our Job Is to Get the Money,
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