I suppose everyone who's been in the real estate business for any length of time -- especially those of us in Texas -- have directly benefited from the real estate marketing innovation of EBBY HALLIDAY.
<== Ebby Halliday at 99.
Her company is a mainstay in the parts, having been formed over sixty years ago by a woman whose prior sales experience had been selling women's hats in a local department store.
Today there are offices all over the Dallas-Ft. Worth Metroplex and there are some 1,400 agents manning the phones in them, all told. Annual sales are market in billions.
So what did she do that influenced you, you ask? Well one thing was she was a major reason Texas agencies and agents began co-oping their listings through an ingenious invention called the Multiple Listing Service.
She taught the world that women could sell real estate and that agencies owned by women could compete and often times outdo what had been a predominately men's business.
And on a personal note, she gave me guidance when I opened my first real estate office many years ago. Because of her, we were an instant success in a market that had not had a successful new agency in many years.
So yesterday, March 9th, Ebby Halliday celebrated her 99th birthday...at her office as she is every day. And the she went to the Mavericks game before she went home, called it a day, and went to bed.
Ebby Halliday is not only an active icon, but the Energizer Bunny Icon. We all hope she'll celebrate many more birthdays with us.

BILL CHERRY, REALTORS
DALLAS - PARK CITIES
Our 45th Year
214 503-8563










